A feasibility study is an analysis that takes all of a project’s relevant factors into account—including economic, technical, legal, and scheduling considerations—to ascertain the likelihood of completing the project successfully. Project managers use feasibility studies to discern the pros and cons of undertaking a project before they invest a lot of time and money into it. Feasibility studies also can provide a company’s management with crucial information that could prevent the company from entering blindly into risky businesses.
Understanding Feasibility Studies
A feasibility study is simply an assessment of the practicality of a proposed plan or project. As the name implies, these studies ask: “Is this project feasible? Do we have the people, tools, technology, and resources necessary for this project to succeed?” Also, “Will the project get us the return on investment that we need and expect?”
The goal of a feasibility study is to thoroughly understand all aspects of a project, concept, or plan; become aware of any potential problems that could occur while implementing the project; and determine if, after considering all significant factors, the project is viable—that is, worth undertaking.
The Importance of Feasibility Studies
Feasibility studies are important to business development. They can allow a business to address where and how it will operate; identify potential obstacles that may impede its operations, and recognize the amount of funding it will need to get the business up and running. Feasibility studies also can lead to marketing strategies that could help convince investors or banks that investing in a particular project or business is a wise choice.